Starting an IPTV Business

To start an IPTV business, it is important to learn more about the services offered, regulations and licensing in Canada, and other important details. Make sure you develop a comprehensive business plan to show finance providers that you are a trustworthy borrower.

Services Offered

IPTV businesses offer a host of services such as live streaming content, programing for various platforms, video on demand, digital recording services, and interactive TV. There are different options to stream content, for example, digital downloads, subscription mobile viewing, streaming, television, and live streaming platforms.

Equipment to Start an IPTV Business

As a first step, it is important to learn about IPTV equipment that you will need, including IP COAX ON enablers, COAX and fibre cablings, IPTV switches, CAM modules, and CI modules. You will also need DVB and PCI Express cards for the reception of radio and television channels from both cable and ground-based transmitters and satellites.

Write a Thorough Business Plan

It is essential to have a detailed business plan if you rely on external financing, whether by your local bank or under the Canada Small Business Financing Program. In fact, you will not qualify for a government-sponsored loan without a comprehensive business plan that shows your mission, financial projections, services, and so on. A detailed plan covers different sections and topics, including your marketing strategy and business model, revenue generation strategies, strategies to attract viewers, and your target market. It is also a good idea to discuss potential risks and threats, opportunities, weaknesses and strengths, as well as potential hurdles. You may want to include a list of potential customers that need your services to promote their services, ideas, or brand. Examples include hotels, manufacturers, schools, entrepreneurs, corporations, distributors, retailers, and financial institutions. Finally, you may want to include a section on your advertising strategy and different ways to attract customers, including direct marketing, yellow pages ads, ads on radio stations and TV channels, ads in magazines and newspapers, social media, and advertisements in business magazines.

Ways to Finance Your Business

There are different ways to go about this, including self-financing and financing by banks, government agencies, and other establishments. One option is to look into government grants and funding by different funds and institutions. A good example is the Strategic Innovation Fund that offers a contribution of up to 50 percent to meet qualifying expenses, including investments in technological and industrial facilities. To meet the criteria, applicants are asked to submit an application together with a statement of intent. Approval is based on factors such as environmental benefits, spillover benefits, and others. Another option is to apply for a small government-sponsored loan under the CSBF program and benefit from affordable financing. There are different loan classes to look into, including registration fees, equipment, leasehold improvements, and immovable and real property. Equipment, for example, covers things such as the purchase of equipment, websites, computer software, etc. Loans are also offered to applicants who need money for improvement of equipment, including installation, modernization, renovation, construction, and so on. A third option is to apply with your local bank or credit union or a major bank such as the Bank of Nova Scotia, Royal Bank of Canada, or CIBC. Big banks offer mortgage financing and unsecured business loans, including start-up loans, franchise financing, and other products. Customers are offered term loans with floating and fixed rates, flexible payments, optional life insurance, and more. Many banks also offer business lines of credit and credit cards, along with financial solutions such as commercial letter of credit, standby letter of credit, letter of guarantee, note loans, and more.